Small interview of CKP about sustainability..... gud 1
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http://74.125.153.132/search?q=cache:RmkNTe_zVE8J:economictimes.indiatimes.com/opinion/interviews/Sustainability-can-lead-to-innovation-CK-Prahalad/articleshow/5213856.cms+more+for+less+for+more+c+k+prahalad&cd=1&hl=en&ct=clnk&gl=in
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