10 major shifts in Marketing mindset in the Age of Turbulence

KOTLER ’ S LIST OF THE MOST INNNOVATIVE MARKETING STRATEGIES

1) IKEA 2) Southwest Airlines 3) Wal-Mart 4) Amazon.com 5) Dell 6) Toyota 7) Enterprise Rent-a-Car 8) Progressive Insurance 9) USAA Insurance 10) Barnes & Noble

INNOVATION MISTAKES A COMPANY CAN MAKE IN A TURBULENT ECONOMY

1) Fire talent 2) Cut back on technology 3) Reduce risk 4) Stop product development 5) Allow boards to replace growth-oriented CEOs with cost-cutting CEOs 6) Retreat from globalization 7) Allow CEOs to replace innovation as a key strategy 8) Change performance metrics 9) Reinforce hierarchy over collaboration 10) Retreat into a walled castle