Small but Nice Article by Richard Branson
Of the top 20 brands in the world, 19 ply a well-defined trade. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in sports shoes and gear. The exception in this list is Virgin—and the fact that we’re worth several billion dollars really bothers people who believe that they know “the rules of business”
Of the top 20 brands in the world, 19 ply a well-defined trade. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in sports shoes and gear. The exception in this list is Virgin—and the fact that we’re worth several billion dollars really bothers people who believe that they know “the rules of business”
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